I’m a Montreal-based graphic designer that prioritizes the relationship between strategy and design as craft. I think my favourite parts about design are trying to make the new from the old, and being able to learn about any type of industry as part of the process. Play, curiosity and empathy are traits that define my approach to design. Good work doesn’t come without a certain amount of play!

On the other hand, I firmly believe design to be an essential asset that contribues to a business's success. My process always starts with gaining a full understanding of the “why,” through research or otherwise. Why should a business seek design now? What is the objective? And how can design support that?