Wayfinding
Rebranding
Stackt Market
With Stackt's planned future expansion to Calgary, Vancouver and other parts of Canada, the brand would benefit from a refresh to ensure consistency in its brand identity across all sites and applications.
This rebrand returns to the market's original architectural details using construction aesthetics as a metaphor for how Stackt serves as a foundation for both business and community to thrive. Destined for a broad range of customers, from the general public, to families, friends and every one in between, the brand's philosophy is rooted in accessibility, entrepreneurship and community.
Stackt Market merges community and commerce in its unconventional retail business, its main location consisting of 120 shipping containers. The original Toronto flagship is divided in multiple areas suited for various spheres of living; from a basketball court, to a dog park, community garden, art galleries, store popups and regularly occurring events, visitors always have something new to discover.
Situated next to the Toronto railways, the market was initially designed to be short-lived. Thanks to its tremendous success, Stackt has recently renewed its lease with the city and is here to stay for many years to come!
StacktX is an initiative by Stackt Market and functions as an incubator for new entrepreneurs and creatives, who may apply for grants and obtain free or flexible leases at its locations. It facilitates business owners to test new ventures in Stackt's low stakes program.
